When families ask ChatGPT about schools like yours, does your school show up?

Prospective families are increasingly using AI tools to research schools, compare options, and answer questions before they ever fill out an inquiry form.

Aryval shows you what ChatGPT, Gemini, Claude, and Perplexity can actually understand about your school, and what may be keeping your school from appearing in AI-generated answers.

Get a complimentary AI visibility report for your school, including your GEO Score and the highest-priority opportunities to improve.

ComplimentaryNo credit card requiredDelivered within 24 hours

See your school the way AI sees it

Your report shows how well AI engines can access, understand, and potentially cite your school's website.

Illustrative example
42
/ 100
GEO Score: 42/100
Technical access58

Can AI engines reliably access your website?

Content & structure22

Can they understand the information families care about?

School identity & authority40

Can they clearly establish who your school is and what it is known for?

Metadata & signals50

Are you giving AI enough context to interpret your school accurately?

Your biggest opportunity

Some AI engines may not be able to fully access your school website.

If an AI engine can't reliably read your site, it has less information to work with when a parent asks questions such as:

  • "What are the best independent schools near me for a student interested in STEM?"
  • "Which private schools have strong arts programs?"
  • "What schools should we consider if we want small classes and a close-knit community?"

Your report identifies issues like these and shows your team what to address first.

What we check on your school website

  1. Can ChatGPT and other AI engines access your site?

    Your website may work perfectly for families while still blocking or limiting the crawlers used by AI platforms. We check whether technical settings such as robots.txt or your firewall may be getting in the way.

  2. Can AI understand your site without relying on JavaScript?

    Important admissions content can look great in a browser but be difficult for an AI crawler to access. We determine what they can actually see.

  3. Does AI clearly understand who your school is?

    Your school has a distinct identity, history, programs, faculty, location, and educational philosophy. We examine the signals that help AI engines connect those facts to your school and distinguish it from other institutions.

  4. Can AI easily use your content to answer a parent's question?

    Families don't always search using your carefully crafted website navigation. They ask direct questions.

    We look at whether your content gives AI engines clear, authoritative answers they can confidently use when responding.

The complimentary check analyzes your homepage, the front door AI engines encounter when trying to understand your school.

First, can AI read your school? Next, what is it telling families?

Your complimentary check

  • Analysis of your school homepage
  • GEO Score with a simple status for each category
  • Highest-priority issues affecting AI visibility
  • Clear recommendations for what to address first
  • A snapshot of your school's AI readiness today

With Aryval

Aryval goes beyond the technical check to show your admissions and marketing team how your school actually appears across AI platforms over time.

Track your school across ChatGPT, Gemini, Claude, and Perplexity and see:

  • How often your school appears for the questions prospective families are asking
  • How your visibility compares with peer and competing schools
  • Which schools AI engines mention alongside (or instead of) yours
  • Which sources AI engines rely on when talking about your school
  • Where competitors are gaining visibility
  • What your team can do next to improve your presence

AI is becoming another front door to your school.

For years, independent-school marketing teams have invested in search, social, review sites, directories, and a strong school website.

Now there is another place where a family's consideration set can begin: an answer from an AI assistant.

The question isn't only whether your school ranks on Google. It's whether ChatGPT, Gemini, Claude, and Perplexity understand your school well enough to include it when a family asks for recommendations.

Frequently asked questions

  • No. We analyze your school's homepage at no cost, and no credit card is required. If you want to continuously track how your school appears across AI engines, that's where the Aryval platform comes in.

Does your school show up when families ask ChatGPT? · Aryval